There are several SEO tools that can be used for an SEO audit, including:
Google Analytics: This is a free tool offered by Google that allows you to track website traffic, user behavior, and conversion rates. It can help you understand how users are interacting with your website, which pages are performing well, and where you may need to improve.
Google Search Console: This is another free tool offered by Google that provides insights into how your website is performing in Google search results. It can alert you to any crawl errors, security issues, and other technical problems that may be impacting your SEO. It also provides data on click-through rates, impressions, and which queries are driving traffic to your website.
SEMrush: This is a comprehensive tool that offers keyword research, competitor analysis, and site audit functionality. It can help you identify new keywords to target, understand the search landscape, and identify technical issues that may be impacting your SEO.
Ahrefs: This is a tool that offers data on backlinks, organic search, and content research. It can help you understand the link profile of your website and your competitors, identify potential link building opportunities, and analyze the performance of your content.
Moz Pro: This is a suite of tools that includes a site audit, keyword research, and rank tracking functionality. It can help you identify technical issues with your website, understand the search landscape, and track your rankings over time.
Screaming Frog: This is a website crawler that can be used to identify technical SEO issues on your website. It can help you identify broken links, missing title tags, and other issues that may be impacting your SEO.
GTmetrix: This is a website performance tool that provides suggestions on how to optimize your website for speed and performance. It can help you identify slow-loading pages, large images, and other issues that may be impacting the user experience.
DeepCrawl: This is a website crawler that can be used to identify technical SEO issues on your website. It can help you identify broken links, missing title tags, and other issues that may be impacting your SEO.
These are some of the popular tools you can use for SEO audit. It’s always a good idea to use multiple tools and cross-reference the data they provide to get a comprehensive understanding of your website’s performance and identify areas for improvement.