SEO

How Google determine what should go on the first page?

How does Google even determine what should go on the first page? The biggest factor is relevancy. You want to make sure that your website is exactly what the searcher is looking for when they’re searching Google. Now Google uses over 200 factors to determine what’s relevant in their algorithms and there’s no way that […]

SEO

What is SEO?

Search engine Optimization just go out and scour the web to find pages and index them in their catalog. It’s very similar to when you have a book and at the end of the book you have an index where it tells you where everything was talked about and the location. That’s pretty much Google and […]

PPC SEO
PPC landing pages
PPC SEO

SEO on-page best practices for PPC landing pages

There are several ways to implement a cohesive message across both PPC and SEO. First, review ad copy to ensure the target keyword is included within the text of the ad copy and in the display URL of your PPC ad. Keep in mind that the recent Google changes are going to allow for a […]

PPC SEO
ppc quality score
PPC SEO

PPC and SEO best practices to improve Quality Score

Quality Score is Google’s rating of the relevance of your keyword, landing page, and ad copy. The graph below shows the relationship between Quality Score and Cost Per Conversion. Ways to merge your PPC and SEO best practices to improve Quality Score: Do Keyword Research: Discover new, highly relevant keywords to add to your campaigns, […]