SEO

How Google determine what should go on the first page?

How does Google even determine what should go on the first page? The biggest factor is relevancy. You want to make sure that your website is exactly what the searcher is looking for when they’re searching Google. Now Google uses over 200 factors to determine what’s relevant in their algorithms and there’s no way that […]

SEO

What is SEO?

Search engine Optimization just go out and scour the web to find pages and index them in their catalog. It’s very similar to when you have a book and at the end of the book you have an index where it tells you where everything was talked about and the location. That’s pretty much Google and […]

SEO

Why Your Website Needs SEO Optimization

Today, and this modern era digital marketing became mandate for all successful  business and one of them SEO is an essential part of marketing strategy. Few of the reasons you should be optimizing your site. Build Brand:  It help to build your brand online and it create traditional marketing strategy. You need to create content […]

PPC SEO
PPC landing pages
PPC SEO

SEO on-page best practices for PPC landing pages

There are several ways to implement a cohesive message across both PPC and SEO. First, review ad copy to ensure the target keyword is included within the text of the ad copy and in the display URL of your PPC ad. Keep in mind that the recent Google changes are going to allow for a […]

PPC SEO
ppc quality score
PPC SEO

PPC and SEO best practices to improve Quality Score

Quality Score is Google’s rating of the relevance of your keyword, landing page, and ad copy. The graph below shows the relationship between Quality Score and Cost Per Conversion. Ways to merge your PPC and SEO best practices to improve Quality Score: Do Keyword Research: Discover new, highly relevant keywords to add to your campaigns, […]

SEO
covid
SEO

COVID-19 may affected the SERP

Google Search Engine show most of queries related to the COVID-19 is unique in two essential ways. The amount of raw data being presented. There is just an absurd amount of data that Google presents on these SERPs. Google is showing you a breakdown of the COVID-19 cases in your location (as well as the world […]