PPC SEO
ppc quality score
PPC SEO

PPC and SEO best practices to improve Quality Score

Quality Score is Google’s rating of the relevance of your keyword, landing page, and ad copy. The graph below shows the relationship between Quality Score and Cost Per Conversion. Ways to merge your PPC and SEO best practices to improve Quality Score: Do Keyword Research: Discover new, highly relevant keywords to add to your campaigns, […]

SEO
covid
SEO

COVID-19 may affected the SERP

Google Search Engine show most of queries related to the COVID-19 is unique in two essential ways. The amount of raw data being presented. There is just an absurd amount of data that Google presents on these SERPs. Google is showing you a breakdown of the COVID-19 cases in your location (as well as the world […]