A Real estate website is the most versatile digital marketing machine in your direction. Despite office hours, weekends, and holidays, it constantly works to attract potential homebuyers, apartment tenants, or those looking for commercial real estate by showcasing your listings and services.
However, you’ll want to establish a website presence because 52 percent of potential homebuyers use the internet to find their dream property before contacting a broker.
Even if your website appears on the desired top page of a Google search, it will be up against fierce competition for clicks. According to a study conducted by SISTRIX, the first organic ranking on a search engine result page (SERP) receives 28.5 percent of visitors, while the tenth organic item receives only 2.5 percent.
Search engine optimization (SEO) is the cornerstone for all aspects of your online marketing, and it’s more important than ever to your real estate business’s success. Realtors must grasp and follow basic real estate SEO tactics to attract more potential homebuyers, tenants, or company owners to their website and convert them into leads.