PPC SEO
PPC landing pages
PPC SEO

SEO on-page best practices for PPC landing pages

There are several ways to implement a cohesive message across both PPC and SEO. First, review ad copy to ensure the target keyword is included within the text of the ad copy and in the display URL of your PPC ad. Keep in mind that the recent Google changes are going to allow for a […]

PPC

How to monitor paid search

Paid search to protect your most valuable traffic. Stay informed: See who is appearing on your terms in any country you choose across any major search engine. Monitor organic links: See what content is appearing in the organic search results by location. Create competitive campaigns in PPC See what domain is showing up in the […]

PPC SEO
ppc quality score
PPC SEO

PPC and SEO best practices to improve Quality Score

Quality Score is Google’s rating of the relevance of your keyword, landing page, and ad copy. The graph below shows the relationship between Quality Score and Cost Per Conversion. Ways to merge your PPC and SEO best practices to improve Quality Score: Do Keyword Research: Discover new, highly relevant keywords to add to your campaigns, […]