How does Google even determine what should go on the first page?
The biggest factor is relevancy. You want to make sure that your website is exactly what the searcher is looking for when they’re searching Google. Now Google uses over 200 factors to determine what’s relevant in their algorithms and there’s no way that we’re going to be able to cover all of those but if we can concentrate on a few then we have a fighting chance to get seen in the search results. In addition to relevance you’ll also want to make sure that your site is useful. All that means is that when a user clicks on your site, the information that they’re looking for is easily found. Think about the last time you did a search. If you went to a page that you thought had the answer but you had a hard time finding it on the page, did you stick around? Most people will click back and go look for a different answer. So make sure that your site is also useful and that you’ve arranged the answers for the topic in a meaningful way that’s easier for readers to find what they’re looking for.
So there are two main ways that you can work on SEO on your website and they’re called on-page SEO and off-page SEO. On-Page SEO is simply telling Google and the reader that you have everything that they’re looking for. You have all the indicators that they’re looking for and really, this just means you have all the right keywords on your site. Now, on-page SEO is easier to deal with because most of the changes needed are within your control. For instance, if your site is is about barbeque then you want to make sure that your site has the right keywords in the title, in the body, in the image descriptions, it also means you have supporting keywords in it like BBQ recipes, grill temperatures, types of meat, best BBQ grills and everything else that is related to that topic. Throughout this video series we’ll cover all the ways that you can do on-page SEO so you can get started soon. And the cool thing is, if you already have a website with some articles on it then you may be just a few tweaks away from seeing massive results with your traffic. Without writing any new content. So if you want to see about that, make sure you click on the subscribe button and go ahead and click on the notification bell to be notified of all of our videos coming out. With Off-Page SEO, that simply means that you are making sure that other websites are linking back to you. These are called backlinks. Off-Page SEO is a little bit more out of your control because you’re relying on other people to believe that your site is worthy of a link but if you’re writing great content and networking with your industry or your topic area then it shouldn’t be a problem. Now I just want to let you know, as we go through this SEO process, just realize that search engine optimization does take time and sometimes it can be a little frustrating when you’re not seeing the results fast. But if done properly, the results from your SEO efforts can last months or even years depending on the topic you’re in. So now that you know a little bit about what SEO is and how it can improve the traffic on your site, in the next video we’ll go a little bit deeper into on-page SEO and we’ll cover keyword research and how to do it properly for your website