Google Search Engine show most of queries related to the COVID-19 is unique in two essential ways.
- The amount of raw data being presented. There is just an absurd amount of data that Google presents on these SERPs. Google is showing you a breakdown of the COVID-19 cases in your location (as well as the world at large) as an accent to a global map of the pandemic’s spread. Of course, Google gives you the opportunity to click ahead in order to see a full breakdown of the COVID-19 data shown on the SERP. It’s a testimony to how hard Google can push direct content if it really wanted to. It’s both radically awesome and a bit frightening at the same time.
- The left-hand menu functionality. While the right side of these ‘COVID-19’ SERP contains “knowledge” the left side contains specialty functionality. Here Google gives us a sticky menu (i.e., it follows you as you scroll down the SERP) that serves as a way to delve deeper into various aspects of the pandemic. Clicking on a given option brings up an entire SERP devoted to exploring that particular aspect of COVID-19.
- While I could talk about the implications of Google going so deep into offering direct data on the SERP, it’s the functionality at the left side of the page that really caught my attention because I think it solves some of the biggest problems Google faces going forward.